Lamborghini Unveils Fully Electric Asterion Concept at Paris Motor Show


With the ever-growing popularity of hybrid and fully-electric vehicles, many wondered if we would ever see the day of an electric supercar, or perhaps a hybrid muscle car, but most have tossed those thoughts aside, embracing the power offered by traditional engines over fuel-efficiency and low emissions. The people at Lamborghini have decide the break that mold and unveiled an Asterion concept at Paris that could alter the future trajectory of performance and luxury vehicles…

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Will Lamborghini Venture into the SUV Market?

Last week, we shared the reveal of Lamborghini's teaser ad for a new model that will be revealed at the 2014 Paris Auto Show. The people of the Dallas, TX share our excitement at the thought that it could be a production model of the famed Lamborghini Urus, Lamborghini's first SUV model.

If this is true, Lamborghini would be able to tap into an entirely new market; the Urus would ride higher than…

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The Big Tease: Lamborghini's New Mystery Model

Drop. Everything.

Lamborghini recently released a teaser photo in preparation for the 2014 Paris Auto Show, starting on the 2nd of October and running through the 19th, displaying a coy black-and-white outline of their new model. This highly simplified ad features only the sultry brushstrokes, a golden Lamborghini badge in the upper right corner, and the words, "Once perfection is achieved, you can just double it."

Double perfection. What does this mean? There are any…

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The Lamborghini Huracan LP 610-4 Once Again Graces Video

Last month here on our blog we talked about the technical features of the exciting new new Lamborghini, focusing on the specs that make it so advanced and special.

The Huracan has taken over the internet since its inception, and rightly so, because this model is one of the most advanced models Lamborghini has ever produced.  In our past posts we have spoken about design and features, but this time around we thought we would...

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Sleek Lamborghini Aventador Roadster Spotted in London

It is hard not to miss one of our models on the streets here in the Dallas, Texas region, and the same goes for all around the world.  Wherever a Lamborghini goes it seems cameras and spectators follow in its path, which is why awesome videos are in abundance on the internet.

Today we have a video from YouTube user and supercar enthusiast Schmee150, who was lucky enough to spot a sleek custom Lamborghini Aventador…

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The Lamborghini Blancpain Super Trofeo Rolls Through France

Back in April on our blog, we showed off the inaugural contest of the current Lamborghini Blancpain Super Trofeo Racing Series.  This event took place in Italy and featured high-speed action and excitement via an all Lamborghini pack of race cars.

This European tour has continued, and recently it made a stop at the Circuit Paul Ricard near Marseille, France.  This race was full of more fasted paced Lamborghini action, and we included the...

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Learn More About the Huracan's Technical Features

Last month on our blog we showed off the instinctive technology that makes up the new Lamborghini Huracan, specifically looking at the engine and transmission in detail.

Well, with more video being released regarding this exciting and advanced model we could not resist showing it off once again. However, this time the video highlights different technical features that make the Huracan so special.

Check out this clip below to learn even more about the...

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Video Details the Huracan's Advanced Technology

We have been talking a lot about the exciting new Lamborghini Huracan LP 610-4 lately here on our blog, last month showing off the cool behind the scenes video about the making of the model's official short film.

Well, this time we thought we would go behind the scenes in a different way, by showing off a video detailing the Huracan's advanced instinctive technology.  Listen up below to the head of R&D, Maurizio...

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Lamborghini Pop-Up Museum Open in Hong Kong

On May 23rd Lamborghini opened up a very special display of their heritage at the Soundwill Plaza II in Hong Kong.

With more than 50 years of their history being contained in this Pop-Up Museum, Lamborghini launched the display with a really cool event featuring the past, present and future for the brand.

Check out the highlights from the museum and the kickoff event in the video below:

Seeing all these classic models gathered...

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Lamborghini Goes Behind the Scenes with the Huracan

Earlier this month on our blog, we showed off the Asia debut of the Huracan in China, which featured a thrilling short movie starring our new Lamborghini sports car.

This short film was incredibly exciting and well made by director Anthony Hoffman, and recently Lamborghini decided to give us an in-depth look at just how the film was created.  Take a look below at the behind the scenes video featuring the cast, crew and...

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